The San Francisco Bay Area has always been known as one of the most popular cities in the world but what some don’t know is that there are also plenty of top-notch dentists in the area. Local dentists who practice in San Francisco have been able to really establish themselves as some of the best in the country. If you are currently looking the best SF dentist, then here are several things that you need to keep in mind.
Location Will Affect Your Final Price
Understand that the Bay Area has different cities and the dentists in those cities will charge different prices and so you should keep this in mind. Try your best to visit as many dentists as you can so you can get a good sense of how much you will be paying. Scout the different dental offices and then talk to them about how much your certain dental case will cost.
Experience Is Crucial For Dentists
When talking to these dentists, don’t let their price be the only determining factor. Find out how long they have been in the dental business and then keep in mind that more experience will almost always result in better quality of service. This shows that they have been in the business for a long time and so you shouldn’t worry about any problems.
The process of trying to find the best SF dentist can be a long process but know that it will be worth it in the end. Look around your area and see if there are dentists that have been in the business for a long time but don’t cost a fortune. If you’re able to find a good dentist to work with, then build a strong relationship with your dentist and you won’t regret it in the end.
Marketing is a vital element for any kind of business or services including dental services. Good marketing strategies will propel customers’ awareness on the services. Each one of dental services is unique because every dentist is different and has her/his own characteristic. The market also has its unique behavior depends on local culture and financial strength. Those particular elements affect on marketing strategies. It has to be unique also.
Unique marketing dental strategies doesn’t mean doing something alien or totally different thing. Moreover its uniqueness comes from the comprehensive strategies, involves mixture of tactics and situations consideration. Better known as integrated dental marketing
Basically, integrated dental marketing is a way to optimizing every single marketing component that creates synergy. There are five marketing components which hold an important role to boost dental practice. They are namely
1. Direct mail
This is the oldest way of marketing to introduce or updating dental services. Nowadays there is internet to ease message delivery through electronic-mail (email). If the local market still haven’t familiar with online world, it is recommended to use regular post-mail delivered by postman.
2. Display ads
Ads is still considered to be one of the greatest marketing strategies. Dentists can introduce their services through local newspapers, billboard adds, brochures, or even through internet.
Effective marketing is to create dental service community by engaging referrals strategies. One true review from satisfied customer worth millions of advertisement on newspaper or others media.
4. Brand awareness
Build a website that represents dental practice is one of ways to nudge new patients or customers. Dental services should use easy to recognized logo and interesting content on their website. It is important to employ SEO to boost website ranking.
5. Team skill
The most important thing from all marketing component is the human resources. They must have an excellent skill on dental treatment.
It is best to have them in synergy to produce better outcome for your service.
One of the best ways of dental marketing is through the use of mails. Mails are especially good for dentists who have opened a new clinic which clients are not aware of. The dentist or the person marketing for dentist can be able to get the contacts of the residents of his or her locality from the postal directory of the area. The directories will normally have the names and addresses of the people in that locality whom the dentist can write mails to and introduce himself to them or he or she can also be able to inform them of various offers that they have such as free checkups.
The second strategy in delivering the mails apart from mailing is for the dentist or the person marketing for dentist is to deliver the letters to the potential clients directly. This involves moving from door to door. The main advantage of the direct delivery of the mails is that the dentist can be able to respond to the various queries that the clients may have. Through the door to door deliveries of mails, the dentist can also be able to make an impression on the clients because they get to know him or her personally.
The third type of dental marketing is through the use of emails. An email offers a quick and cheaper way of contacting the clients. The dentist can be able to get the contacts of potential clients from the existing clients through the referral network. Once the dentist has gathered the contacts of various potential clients, he or she will draft the email and send to them. The advantage is that the dentist can send multiple emails at the same time hence make savings on cost and time. The clients can also forward the mails to other people hence increasing the number of potential clients.
A well thought out marketing strategy for your dental practice can be developed with the help of quality dental marketing services providers. The selection of the best service provider deserves great attention and it is absolutely essential to ask certain important questions before choosing best dental marketing services provider. These are the 6 important questions to be asked at the time of choosing the best company.
1) How long have you been in this business?
2) Can you a give a draft of the entire marketing plan before the commencement of the project?
3) Can you provide the details of your existing clients for reference?
4) Can you provide all the details of the cost involved well in advance?
5) Can you provide a fixed time frame for the completion of the project?
6) What would happen if the project does not work well?
It can be said without any doubt that a top quality dental marketing services provider will be able to answer all these questions in a convincing manner.
Even when the economy is doing well advertising and marketing your business properly are important components to its success. When the economy is doing poorly it is even more important. Did you know that Chevrolet entered the Great Depression with 10% of Fords market share, and that by 1931 they where the number one selling car in America? Would you be surprised to know they achieved that feat by expanding their advertising budget? So what can you do? How can you do it without over spending?
MARKETING FOR DENTISTS 101
Marketing is about building brand awareness, and setting it apart from the other competitors in your field. Advertising is about getting people to buy your product. Marketing is about long term, repetitious impressions of your logo or business name, regardless of medium, on your customers mind. Advertising is the result of marketing, and should be driven by your marketing goals, not your advertising goals.
Avoid confusing your customer. A confused customer buys somewhere else. Have a good logo made and use it on all your promotional material. Don’t change it! Think of Coca-Cola…
You thought of a red background with Coca-Cola in white script, didn’t you? That’s because they haven’t changed it in a century.
Never forget: your kids are your patients— but their parents are your Customers! Treat your customers like they pay your bills. They’re the ones whose attention you need to get.
Below are a few moderately inexpensive dental marketing ideas to help to build your brand, and your client list:
* Encourage regular cleanings with “10th for free!” family cards. Count all family visits. Hand them out to everyone you meet.
* Sponsor a youth sports team. Lots of adults are going to see your jersey, whether at the park, or the pizzeria after the game.
* Buy tooth shaped containers with your logo on the front. Fill them with toothpicks and put them at local restaurants.
* Offer a free cleaning to anyone who will put your bumper sticker on their car.
* Donate coffee mugs with your logo to your child’s school.