With many technology advancements today, dentists are able to improve the way how they conduct business and offer dental care to patients. In this article, we will take a brief look at dental websites vs. dental apps to help you understand how you can use them to enhance your dental practice.
A website offers an effective and an affordable way for you to market your practice online. When you have a dental website, you are able to advertise your office hours/location, services, educate patients and get potential patients to make appointments.
With a professionally designed website for your dental practice, you can focus on the interests of your patients; communicate effectively with existing and new patients as well as provide the best navigational features that will help you to stand out from your competitors.
Here are some of the features that will make your dental practice website more appealing:
Clarity and simplicity: You should have simple and stylish functions to make your site more user-friendly. For instance, you could use videos or slideshows to describe your services in details especially the complicated dental procedures.
Appointment system online: This feature on your dental website will allow patients make appointments conveniently.
Search Engine Friendly: Creating a website that is search engine friendly will help you to rank high on the popular search engines in order to build a strong presence online.
Patient Education: Having a well designed website can inform your patients about your services, qualifications as well as educate them. You can add video libraries, photos and literature with simple descriptions and practical steps that they can take to achieve optimum oral health.
Content Management System: You can design, publish, edit and update content on your own dental website. This includes videos, newsletters and testimonials without having to pay a professional. Content Management software can be really beneficial especially if you have multiple dental practice websites.
These days, you have the option of providing patients with dental mobile website and/or mobile dental app. With this technology, you can allow patients to access your customized mobile app or website in order to get special offers, request appointment, get directions, view office photos and take office tour and more.
Essentially, the dental apps offer similar benefits to the dental website, with the exception that the apps are designed for smartphone users. The dental applications can be used in many ways including:
Getting Office Directions without calling
Promote new services or newsletter
Connect instantly with patients on Facebook, Twitter, Yelp, Linkedin etc.
Patients can use smartphones to refer family and friends
Enhance patient satisfaction with effective communication and proper education.
Keep in mind that these are just some of the ways that you can benefit from having customized dental mobile website or dental app for your practice. But, as you can see it’s possible to use a dental website as well as mobile app for dentists to grow your business.