A local business listing in the major search engines helps people find the dental practice more easily, and the local search rankings also influence universal search rankings. Better yet, most local search functions in search engines offer user-generated data in the form of reviews. Honest reviews help a business acquire more clients.
A professional website can only be updated regularly to a certain extent. Professional blogs established in the domain of the website help SEO efforts through providing fresh content that search engines crave. For the professional practitioner, a blog can also be a venue to showcase projects and provide personal insights on services and industry news, as well as an outlet for special campaigns such as dental outreach programs or even promotions.
For visitors to the website, a blog is an open venue for discussion thanks to comment threads, and, perhaps more importantly, it can be a great source for dental advice such as DIY dental care concerns.